I have to admit that clothing, fashion and hair styles are my first thoughts whenever I hear the word style. When I searched for the definition, there are a few ways this word is used. As a noun it means a manner of doing something or the verb is to design or make in a particular form – like the hairdressers do! As a synonym it can mean fashion, manner, mode, way or genre– so why do the connotations of this word all evolve around looks and what does this have to do with business documents?
Any business that wants to put out there a consistent image and some specific guidelines, especially when they are producing their business documents, needs to have a particular ‘style’ or ‘fashion’. Hence many businesses have a style guide which covers lots of things about how they want the company image to be provided to the big wide world. It helps staff to produce consistency in all that they do.
A style guide allows you to focus on your content, letting a consistence design enhance the document, rather than become distracting.
The guide often covers things like
Here is a great website that you might find useful if you are thinking about developing your own style - http://www.intelligentediting.com/writingastyleguide.aspx
If you need some advice or would like me to help you get some consistency in your office contact me today.