Social media has taken on a role of high importance in many people's lives. People use social media not only to connect with friends and family but to share likes and dislikes, buy products, find information and keep others updated.
Social media is an online social network that can be accessed by computers, tablets and smartphones where users communicate with other people, as well as share news, opinions and products. The most popular social networks include Facebook, Twitter, LinkedIn and many more. More and more businesses are utilising the marketing and advertising power of social media to boost brand awareness, sales and profits.
Why is Social Media Useful?
Social media creates an online space for people to communicate, influence and share their views with other social network users around the globe. Businesses and organisations can create pages or links that consumers can 'like', comment on, and share with their contacts. The larger the online presence developed, the more credibility the business appears to have. If a page or brand becomes popular on social media it also creates a level of trust in consumers.
How Can Social Media Benefit My Business?
Social media is instantaneous and in real-time so you can stay connected with your customers and prospective customers around-the-clock. Furthermore, social media doesn't rely on being local; you can communicate and connect with consumers all over the world with the click of a button. Most social media accounts are free, therefore, making a page to advertise your products, services or brand will cost little or no money. Not only that, users do all of the work for you – sharing and 'liking' your page will provide your business with free viral marketing that will also do wonders for your search engine results.
Twitter is a micro-blogging social media platform that keeps posts to a short and sweet 140 characters. Twitter isn't suitable for posting large amounts of texts or news updates, but it is great for posting links to your blogs or for writing small sales blurbs. Twitter users 're-post' and answer posts directly, to create a dialogue between you and your customers.
If you don't have the time to create and maintain social media accounts,
don't worry - you can always hire a virtual assistant to take care of
all the hard work for you! Make contact today.